WOLVERINE FOOTWEAR – COLOR & TREND DIRECTION
Presentation for Fall/Winter 2014 Color, Material, and Finish plan, with design cues, for Wolverine Footwear's Performance and Hunting categories. Owned the creative concept development for the trend forecasts, target audience, and creation of color palette. Partnered with the senior design staff at JDK and Wolverine Footwear project planning team for planning, execution, and final deliverables.
2013
Trend, Design Direction & Color Palette presentation
Story 1 Detail: EXPLORERS CREW (classic + core product)
Story 2: Rush (multi-functional + youthful product)
Story 3: Ritual (hunting + sportswear product)
