KATIE MURAD
Creative Direction · BRAND Design · Strategic systems
Hi, I’m Katie Murad—a creative leader and designer passionate about building brand systems, driving packaging innovation, and crafting stories that connect across every channel. With more than a decade of experience in beauty, wellness, footwear, consumer electronics, and retail, I love bridging strategy and craft to help brands feel cohesive, scalable, and truly meaningful.
I bring deep experience guiding multidisciplinary teams and partnering cross-functionally to bring clarity, cohesion, and momentum to growing organizations. My work spans global consumer brands, mission-driven organizations, and product-led businesses—where strong storytelling, thoughtful systems, and consistent execution build trust and drive growth.
I lead with curiosity, clarity, and empathy, working closely with teams across the business to turn ambitious goals into thoughtful design systems, standout launches, and visual languages that last. Whether I’m stewarding global brand identities or dreaming up new packaging ideas, I always strive to balance creative excellence with practical execution.
I’m especially known for building design systems that bring teams together, streamline processes, and help brands evolve with intention—all while cultivating creative cultures where people and ideas can thrive.
What I love most:
- Brand Systems & Visual Identity Stewardship
- Creative Direction & Team Leadership
- Cross-Functional & Agency Collaboration
- Packaging, Product & Launch Design
- Scalable Design Frameworks
Let’s build something meaningful—and beautifully made.