Creative Direction · Design · Strategy
Tata Harper Skincare – Water-lock Moisturizer launch packaging
Creative Direction · Brand Strategy · Visual Identity
Collaborated seamlessly with an external design agency on the overall art and creative direction for the first refillable launch at Tata Harper Skincare in 2020. Provided initial concepts for mood and art direction. Was involved in all areas of design, including primary and secondary packaging, for both starter pack and refill, as well as all launch marketing collateral. 
On-going art direction and design evolution to align with business strategies and positioning. 
2020