Tata Harper Skincare – Superkind product launch & packaging Evolution
Creative Direction · Brand Strategy · Visual Identity
Creative Direction · Brand Strategy · Visual Identity
An essential contributor to all primary and secondary package design and development for the first sensitive-focused skincare line at Tata Harper Skincare, Superkind. For the 2021 launch, collaborated closely with the Founder and an external design agency for secondary carton look and feel and graphic development. Design and creative development for the growing product collection portfolio. Art direction and design execution for all additional new product launches, sets, send-outs, and collateral.
2021 – 2025

Superkind Holiday 2024

Calming Crème, 2024

Calming Crème, Carton 2024

Calming Crème, 2024

Calming Crème Launch, 2024

Superkind Collection, 2024

Superkind 5 Minute Facial, 2024
Shield Your Skin With Kindness Set, 2023

Shield Your Skin With Kindness Set, 2023

Shield Your Skin With Kindness Set, 2023

Shield Your Skin With Kindness Set, 2023

Superkind BioShield Face Oil, 2023

Superkind Refining Cleanser, 2023

Superkind Collection, 2023

Superkind BioBarrier Eye Crème, 2022

Superkind BioBarrier Serum, 2022

Superkind Essentials Set, 2023

Superkind Essentials Set, 2023

Superkind Essentials Set, 2023

Superkind Deluxes, 2023

Superkind Packettes for launch, 2021

Superkind Launch, 2021

Superkind Softening Cleanser, 2021

Superkind Fortifying Moisturizer, 2021

Superkind Radiance Mask, 2021

Superkind Graphic Collateral

Superkind Graphic Collateral

Superkind Graphic Collateral

Superkind Graphic Collateral

Superkind Cleanser Carton Detail, 2021

Superkind Moisturizer Carton Detail, 2021

Superkind Mask Carton Detail, 2021

Superkind Launch Artwork, 2021

Superkind Launch Artwork, 2021
