Tata Harper Skincare — Superkind Product Launch & Packaging Evolution
Creative Direction · Brand Strategy · Visual Identity
Creative Direction · Brand Strategy · Visual Identity
A key creative contributor to Tata Harper’s first sensitive-skin focused line, Superkind. Supported the initial launch through close collaboration with the Founder and an external design agency, guiding secondary packaging direction and visual language development.
Continued to lead design and art direction for the expanding Superkind portfolio, including new product launches, sets, PR send-outs, and supporting collateral—ensuring consistency, scalability, and long-term brand cohesion.
Role & Scope:
· Primary and secondary packaging design
· Line extensions and portfolio evolution
· Art direction across launches and collateral
2021–2025
Superkind Holiday 2024
Calming Crème, 2024
Calming Crème Launch, 2024
Calming Crème, 2024
Calming Crème, Carton 2024
Superkind Collection, 2024
Superkind 5 Minute Facial, 2024
Shield Your Skin With Kindness Set, 2023
Shield Your Skin With Kindness Set, 2023
Shield Your Skin With Kindness Set, 2023
Shield Your Skin With Kindness Set, 2023
Superkind BioShield Face Oil, 2023
Superkind Refining Cleanser, 2023
Superkind Collection, 2023
Superkind BioBarrier Eye Crème, 2022
Superkind BioBarrier Serum, 2022
Superkind Essentials Set, 2023
Superkind Essentials Set, 2023
Superkind Essentials Set, 2023
Superkind Deluxes, 2023
Superkind Packettes for launch, 2021
Superkind Launch, 2021
Superkind Softening Cleanser, 2021
Superkind Fortifying Moisturizer, 2021
Superkind Radiance Mask, 2021
Superkind Graphic Collateral
Superkind Graphic Collateral
Superkind Graphic Collateral
Superkind Graphic Collateral
Superkind Cleanser Carton Detail, 2021
Superkind Moisturizer Carton Detail, 2021
Superkind Mask Carton Detail, 2021
Superkind Launch Artwork, 2021
Superkind Launch Artwork, 2021
