Creative Direction · Design · Strategy
MERRELL FOOTWEAR – AGILITY COLLECTION LAUNCH
Color palette creation, colorway development, direction, and execution of a completely new product collection launch for Spring/Summer 2017. Worked closely with footwear designers and design directors to align for visual merchandising and thoughtful color application across the various materials featured on the footwear for an impactful premier.
2017
MEDIA + PRESS
Agility Flex: Behind the Shoe   Outdoor Retailer Review - I Run Far
Men's launch colorways, Spring/Summer 2017
women's launch colorways, Spring/Summer 2017