KODAK – KODAK MINI & MINI HD VIDEO RECORDER
Art Direction · Brand Stewardship · Visual Merchandising
While working at Eastman Kodak Company, I created a color, material, and finish plan for a pocket-sized digital video recorder. The target audience was younger with a focus on fun and ease of use. A special HD version was requested for retailer QVC and was offered in a variety of colors. Released 2010.
2009 – 2010
Color direction & visual merchandising
Final color options for VGA version
Final color options for HD version